According to market 新亚博体育注册千花网cy iiMedia Research

According to market 新亚博体育注册千花网cy iiMedia Research

?percent of consumption in China occurs at night. In the past three years

, the country’s nighttime consumption has grown by 17 percent on average.新亚博体育注册千花网女神会所

Authorities nationwide recently unveiled plans to “light up” cities after dusk. In Beijing, a series of policies were rolled

新亚博体育注册千花网out last month to encourage after-dusk economic activities, including extending the oper

ating hours of several subway lines every Friday, Saturday and Sunday, and later closi

ng hours at tourist spots, museums, sports grounds and art galleries.Longer hours新亚博体育注册千花网女神会所

This month, Shanghai announced a list of cultural activities and tour routes, with 10

5 scenic spots, art galleries, museums and memorials across the city extending their

新亚博体育注册千花网business hours, or presenting special late-night shows or night-tour programs.

Convenience store chain Bianlifeng, which was established in Dece

mber 2016, has already benefited from 24-hour operation at all its more than 800 outlets.新亚博体育注册千花网

Zhou Zhou, director of the company’s daily distribution operation

s, said nighttime consumption has great potential, and all Bianlifeng outlets have

新亚博体育注册千花网女神会所performed well after dusk. He cited a store near the Third North Ring Road in Bei

jing, whose post-10 pm sales account for about 30 percent of those for the entire day.

“In areas such as Zhongguancun, where there are many internet enterprises, convenie新亚博体育注册千花网

nce stores act as late-night canteens for company employees who frequently work late,”

he said. “In some stores, the number of consumers at about midnight will account for 25新亚博体育注册千花网女神会所

percent of the peak in the daytime. A majority of them are born after the 1990s.”

However, Zhou said that while nighttime consumption in the bustling business district is strong, in s新亚博体育注册千花网

ome communities, people are still not aware of the benefits of buying after dark.

Jiang said China has obvious advantages in developing it新亚博体育注册千花网女神会所

s nighttime economy, with high security levels in cities at nig

ht and a large number of consumers. But such development is still in the early stages.

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